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Shame On You! Unpacking the Individual and Organizational Implications of Engaging with a Stigmatized Organization

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  • Gro Kvåle
  • Zuzana Murdoch

Abstract

How and when does engagement with a stigmatized organization lead to the transfer of its stigma to organizations and individuals associating with it? To answer this question, we conduct an inductive study of the process of stigma transfer and the conditions determining social actors’ susceptibility to such courtesy stigma. We build our process model using interview and archival data on two art exhibitions engaging with Hells Angels Motorcycle Club (HAMC) Norway. Our study identifies purposeful shaming as a key element in the stigma transfer process, and shows that shaming attempts take on different forms at the individual and organizational levels. We also illustrate that contestation of shaming attempts through impression management tactics is conditional upon the status of the stigma ‘target’. This provides novel insights into when and how status moderates the stigma transfer process.

Suggested Citation

  • Gro Kvåle & Zuzana Murdoch, 2022. "Shame On You! Unpacking the Individual and Organizational Implications of Engaging with a Stigmatized Organization," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2024-2066, December.
    • Handle: RePEc:bla:jomstd:v:59:y:2022:i:8:p:2024-2066
    DOI: 10.1111/joms.12743
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    References listed on IDEAS

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    1. Bryant Ashley Hudson & Karen D. W. Patterson & Thomas J. Roulet & Wesley S. Helms & Kimberly Elsbach, 2022. "Organizational Stigma: Taking Stock and Opening New Areas for Research," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 1899-1914, December.

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