IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v56y2022i1p339-358.html
   My bibliography  Save this article

Impacts of Covid‐19 pandemic on consumer behavior in Turkey: A qualitative study

Author

Listed:
  • Aybegüm Güngördü Belbağ

Abstract

The current study aims to examine consumer behavior in Turkey during the COVID‐19 pandemic and how consumers adapt to this new normal. In this regard, 78 Turkish consumers were interviewed online. Data were analyzed through grounded theory with a stimulus‐organism‐response framework and constant comparative methods. This study showed that environmental stimuli affecting consumer behavior during the pandemic are economic downturn, partial lockdown regulations, restrictions on some services, and social media messages. Organism consists of fear, boredom, and perceived risk. Consumers' behavioral responses to the pandemic are changes in purchasing of consumer goods, avoidance from physical stores, a decline in leisure activities, a decline in shopping frequency, planned vs. impulse buying, stockpiling, and prosumption. Overall, this study provides a more general framework regarding multiple aspects of the pandemic on consumer behavior.

Suggested Citation

  • Aybegüm Güngördü Belbağ, 2022. "Impacts of Covid‐19 pandemic on consumer behavior in Turkey: A qualitative study," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 339-358, March.
    • Handle: RePEc:bla:jconsa:v:56:y:2022:i:1:p:339-358
    DOI: 10.1111/joca.12423
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12423
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joca.12423?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Scott R Baker & Robert A Farrokhnia & Steffen Meyer & Michaela Pagel & Constantine Yannelis & Jeffrey Pontiff, 0. "How Does Household Spending Respond to an Epidemic? Consumption during the 2020 COVID-19 Pandemic," The Review of Asset Pricing Studies, Society for Financial Studies, vol. 10(4), pages 834-862.
    2. Andrea L. DeMaria & Jaziel Ramos‐Ortiz & Amy A. Faria & Gabrielle M. Wise, 2020. "Examining Consumer Purchase Behaviors and Attitudes toward Condom and Pharmacy Vending Machines in Italy: A Qualitative Study," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(1), pages 286-310, March.
    3. Yuting Cao & Ran Liu & Wei Qi & Jin Wen, 2020. "Spatial Heterogeneity of Housing Space Consumption in Urban China: Locals vs. Inter-and Intra-Provincial Migrants," Sustainability, MDPI, vol. 12(12), pages 1-26, June.
    4. Arvind Agrawal & James W. Gentry, 2020. "Why do many consumers prefer to pay now when they could pay later?," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 607-627, June.
    5. Kirk, Colleen P. & Rifkin, Laura S., 2020. "I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 117(C), pages 124-131.
    6. Xuwen Gao & Xinjie Shi & Hongdong Guo & Yehong Liu, 2020. "To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-14, August.
    7. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    8. Xiaohua Yu & Chang Liu & Hanjie Wang & Jan-Henning Feil, 2020. "The impact of COVID-19 on food prices in China: evidence of four major food products from Beijing, Shandong and Hubei Provinces," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 12(3), pages 445-458, June.
    9. Jasper Grashuis & Theodoros Skevas & Michelle S. Segovia, 2020. "Grocery Shopping Preferences during the COVID-19 Pandemic," Sustainability, MDPI, vol. 12(13), pages 1-10, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Elizabeth A. Minton, 2022. "Pandemics and consumers' mental well‐being," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 5-14, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Zaid Obeidat & Mohammad Ibrahim Obeidat, 2023. "A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 121-139, January.
    3. Mostafa Ghodsi & Ali Ardestani & Arash Rasaizadi & Seyednaser Ghadamgahi & Hao Yang, 2021. "How COVID-19 Pandemic Affected Urban Trips? Structural Interpretive Model of Online Shopping and Passengers Trips during the Pandemic," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    4. Yanfei Pan & Marian Rizov, 2022. "Consumer Behaviour in Sourcing Meals during COVID-19: Implications for Business and Marketing," Sustainability, MDPI, vol. 14(21), pages 1-20, October.
    5. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    6. Piergiorgio Degli Esposti & Ariela Mortara & Geraldina Roberti, 2021. "Sharing and Sustainable Consumption in the Era of COVID-19," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    7. INOUE Hiroyasu & TODO Yasuyuki, 2022. "Has COVID-19 Permanently Changed Online Consumption Behavior?," Discussion papers 22018, Research Institute of Economy, Trade and Industry (RIETI).
    8. Pollák František & Vavrek Roman & Váchal Jan & Markovič Peter & Konečný Michal, 2021. "Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic," Management & Marketing, Sciendo, vol. 16(2), pages 134-151, June.
    9. Walid Gani, 2021. "The causal relationship between corruption and irresponsible behavior in the time of COVID‐19: Evidence from Tunisia," African Development Review, African Development Bank, vol. 33(S1), pages 165-176, April.
    10. Szász, Levente & Bálint, Csaba & Csíki, Ottó & Nagy, Bálint Zsolt & Rácz, Béla-Gergely & Csala, Dénes & Harris, Lloyd C., 2022. "The impact of COVID-19 on the evolution of online retail: The pandemic as a window of opportunity," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    11. Stanca, Liana & Dabija, Dan-Cristian & Câmpian, Veronica, 2023. "Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic: A word-cloud and sentiment analysis approach," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    12. Sit, Kokho Jason & Ballantyne, Erica E.F. & Gorst, Jonathan, 2022. "Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    13. Michela Piccarozzi & Cecilia Silvestri & Patrizio Morganti, 2021. "COVID-19 in Management Studies: A Systematic Literature Review," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
    14. Xiaojing Sheng & Seth C. Ketron & Yubing Wan, 2022. "Identifying consumer segments based on COVID‐19 pandemic perceptions and responses," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 34-67, March.
    15. Valeria Borsellino & Sina Ahmadi Kaliji & Emanuele Schimmenti, 2020. "COVID-19 Drives Consumer Behaviour and Agro-Food Markets towards Healthier and More Sustainable Patterns," Sustainability, MDPI, vol. 12(20), pages 1-26, October.
    16. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    17. Carracedo, Patricia & Puertas, Rosa & Marti, Luisa, 2021. "Research lines on the impact of the COVID-19 pandemic on business. A text mining analysis," Journal of Business Research, Elsevier, vol. 132(C), pages 586-593.
    18. Jemey, Nursyuhada binti & Kasim, Nor Hasniah binti, 2023. "The Impact of Covid-19 on Consumption Patterns Among Malaysian Youths," MPRA Paper 118841, University Library of Munich, Germany, revised 26 Sep 2023.
    19. Peluso, Alessandro M. & Pichierri, Marco & Pino, Giovanni, 2021. "Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    20. Hakan Yilmazkuday, 2021. "Changes in Consumption in the Early COVID-19 Era: Zip-Code Level Evidence from the U.S," JRFM, MDPI, vol. 14(10), pages 1-10, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:56:y:2022:i:1:p:339-358. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.