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Effects and mechanisms of rural E‐commerce clusters on households' entrepreneurship behavior in China

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  • Yan Mei
  • Danling Mao
  • Yuhui Lu
  • Wei Chu

Abstract

The vigorous development of rural E‐commerce reveals a powerful pattern of economic clustering. Recently, many Taobao Villages have formed in more than 80% of the provinces in rural China, and increasingly households are using E‐commerce for entrepreneurial innovation in Taobao Villages. However, the effect and mechanism of the Taobao Village model on households' entrepreneurship behavior remain unclear. Using survey data and structural equation modeling, we analyzed the factors of households' entrepreneurship behavior and investigated the mechanism of rural E‐commerce clustering on the households' entrepreneurship behavior in Taobao Villages. The results show that: (1) rural E‐commerce clusters stimulated entrepreneurial enthusiasm and increased entrepreneurial behavior; (2) local resource endowment, entrepreneurial atmosphere and culture, threshold for entrepreneurship, and demonstrative leadership had significant positive effects on households' entrepreneurship behavior; (3) external environmental support, including government, and external business environment support had significant positive effects on E‐commerce development. All these results indicate that rural E‐commerce clusters promote households' entrepreneurship behavior.

Suggested Citation

  • Yan Mei & Danling Mao & Yuhui Lu & Wei Chu, 2020. "Effects and mechanisms of rural E‐commerce clusters on households' entrepreneurship behavior in China," Growth and Change, Wiley Blackwell, vol. 51(4), pages 1588-1610, December.
    • Handle: RePEc:bla:growch:v:51:y:2020:i:4:p:1588-1610
    DOI: 10.1111/grow.12424
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    References listed on IDEAS

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    Cited by:

    1. Juan Lin & Han Li & Mingshui Lin & Chuhai Li, 2022. "Rural e‐commerce in China: Spatial dynamics of Taobao Villages development in Zhejiang Province," Growth and Change, Wiley Blackwell, vol. 53(3), pages 1082-1101, September.
    2. Zhimin Wang & Jing Li & Panpan Chen, 2022. "Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4299-4322, March.
    3. Lu, Isabel Fangyi & Wang, Lili, 2022. "Relational platform entrepreneurs: live commerce and the 818 Jiazu," LSE Research Online Documents on Economics 115155, London School of Economics and Political Science, LSE Library.

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