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Can businesses move beyond efficiency? The shift toward effectiveness and equity in the corporate sustainability debate

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  • William Young
  • Fiona Tilley

Abstract

The aim of this paper is to articulate to a wider practitioner and academic audience the value and importance of moving the sustainable business agenda beyond the notion of eco‐ and socio‐efficiency. This in itself is not a new development in the sustainable business literature. What are emerging are integrated models of corporate sustainability that link together the six criteria that a sustainable business will need to satisfy, namely eco‐efficiency, socio‐efficiency, eco‐effectiveness, socio‐effectiveness, sufficiency and ecological equity. At this stage these new models of corporate sustainability need further theoretical development, taking corporate sustainability beyond the business case (eco‐efficiency) towards an integrated approach that links in the social and natural cases. A new model for sustainable entrepreneurship is presented and discussed in the context of a social entrepreneur case study. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

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  • William Young & Fiona Tilley, 2006. "Can businesses move beyond efficiency? The shift toward effectiveness and equity in the corporate sustainability debate," Business Strategy and the Environment, Wiley Blackwell, vol. 15(6), pages 402-415, November.
    • Handle: RePEc:bla:bstrat:v:15:y:2006:i:6:p:402-415
    DOI: 10.1002/bse.510
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    References listed on IDEAS

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    1. Thomas Dyllick & Kai Hockerts, 2002. "Beyond the business case for corporate sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 11(2), pages 130-141, March.
    2. Bryane Michael, 2003. "Corporate social responsibility in international development: an overview and critique," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 10(3), pages 115-128, September.
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