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Loyauté Et Performance: Une Analyse Empirique Dans Un Réseau Coopératif Bancaire

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  • Daniel Côté
  • Adil Belhouari

Abstract

RESUME: Dans cet article, nous analysons la relation entre l’orientation‐marché, la position concurrentielle, la loyauté et la performance financière de l’entreprise. L’analyse empirique, basée sur une approche d’équations structurelles, est menée en contexte coopératif. Notre modèle s’appuie sur l’approche des ressources et intègre les inputs opérationnels, le profil stratégique, la position concurrentielle, la loyauté‐client ainsi que la performance de l’entreprise (croissance des ventes et rentabilité). Les résultats obtenus supportent le lien entre la stratégie d’orientation‐marché et la performance de l’entreprise en contexte coopératif (secteur bancaire) alors que le rôle de médiation de la loyauté relativement aux dimensions stratégiques est démontré.

Suggested Citation

  • Daniel Côté & Adil Belhouari, 2009. "Loyauté Et Performance: Une Analyse Empirique Dans Un Réseau Coopératif Bancaire," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 80(2), pages 315-344, June.
    • Handle: RePEc:bla:annpce:v:80:y:2009:i:2:p:315-344
    DOI: 10.1111/j.1467-8292.2009.00388.x
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    References listed on IDEAS

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