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Pitching research for engagement and impact: a simple tool and illustrative examples

Author

Listed:
  • Robert Faff
  • Tim Kastelle
  • Micheal Axelsen
  • Mark Brosnan
  • Rebecca Michalak
  • Kathleen Walsh

Abstract

Using Faff’s pitching research template as a base (first‐phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non‐academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second‐phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

Suggested Citation

  • Robert Faff & Tim Kastelle & Micheal Axelsen & Mark Brosnan & Rebecca Michalak & Kathleen Walsh, 2021. "Pitching research for engagement and impact: a simple tool and illustrative examples," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(2), pages 3329-3383, June.
    • Handle: RePEc:bla:acctfi:v:61:y:2021:i:2:p:3329-3383
    DOI: 10.1111/acfi.12704
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    1. Guindalini, Camila & Verreynne, Martie-Louise & Kastelle, Tim, 2021. "Taking scientific inventions to market: Mapping the academic entrepreneurship ecosystem," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Robert W. Faff & Sumit Lodhia, 2021. "… More on the use of research templates," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(4), pages 5003-5023, December.

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