Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies
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DOI: 10.2478/bsrj-2023-0004
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References listed on IDEAS
- Hudson, Simon & Huang, Li & Roth, Martin S. & Madden, Thomas J., 2016. "The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 27-41.
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More about this item
Keywords
Heritage buildings; Technologies; Online promotion; Smart destination;All these keywords.
JEL classification:
- I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
- O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
- Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
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