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The Effectiveness of Social Media Pages of Tourist Spots in Davao De Oro towards Customer Satisfaction

Author

Listed:
  • Princess Pataganao

    (Student, Bachelor of Science in Information Technology, Davao del Norte State College, Philippines)

  • Charissa Jane Padillos

    (Student, Bachelor of Science in Information Technology, Davao del Norte State College, Philippines)

  • Rhodie Mae Cuyos

    (Student, Bachelor of Science in Information Technology, Davao del Norte State College, Philippines)

  • Jevannel Borlio

    (Instructor, Institute of Education, Davao del Norte State College, Philippines)

  • Mark Van Buladaco

    (Instructor, Institute of Information Technology, Davao del Norte State College, Philippines)

Abstract

Social media is a powerful medium of advertising good things about people and places. Therefore, it is now being used to promote the tourism industry through networking sites where people mostly communicate and meet new ventures. This study aimed to assess the effectiveness of social media pages of tourist spots in Davao de Oro towards customer satisfaction. One hundred forty-two (142) respondents took the assessment. The quantitative correlational research design was utilized to investigate if there is a significant relationship between the effectiveness of social media pages of tourist spots and customer satisfaction. Social media pages served as an avenue to faster disseminate the information, especially for the tourism establishments with lesser cost. Significant differences were also identified according to gender, civil status, and the municipality of the respondents.

Suggested Citation

  • Princess Pataganao & Charissa Jane Padillos & Rhodie Mae Cuyos & Jevannel Borlio & Mark Van Buladaco, 2020. "The Effectiveness of Social Media Pages of Tourist Spots in Davao De Oro towards Customer Satisfaction," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(6), pages 203-208, June.
    • Handle: RePEc:bcp:journl:v:4:y:2020:i:6:p:203-208
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    References listed on IDEAS

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    2. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
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