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Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals

Author

Listed:
  • Marcos Cohen

    (Pontifícia Universidade Católica do Rio de Janeiro)

  • Flávia de Souza Costa Neves Cavazotte

    (Pontifícia Universidade Católica do Rio de Janeiro)

  • Taissa Mattos da Costa

    (Pontifícia Universidade Católica do Rio de Janeiro)

  • Karina Cordeiro Silva Ferreira

    (Pontifícia Universidade Católica do Rio de Janeiro)

Abstract

This research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer among undergraduate students, considering different wage and professional development conditions. The second study, a survey, investigates the impact of company SER on voluntary turnover among trainees, controlling for individual differences and satisfaction with income, growth and interests. The results suggest that SER is an important element in the attractiveness exercised by companies as they recruit young professionals, and in the retention of trainees, since it is statistically associated with the likelihood of them leaving their companies after disputed selection processes and expensive training programs.

Suggested Citation

  • Marcos Cohen & Flávia de Souza Costa Neves Cavazotte & Taissa Mattos da Costa & Karina Cordeiro Silva Ferreira, 2017. "Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals," Brazilian Business Review, Fucape Business School, vol. 14(1), pages 21-41, January.
    • Handle: RePEc:bbz:fcpbbr:v:14:y:2017:i:1:p21-41
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    References listed on IDEAS

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    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
    3. Neeraj Arora & Ty Henderson, 2007. "Embedded Premium Promotion: Why It Works and How to Make It More Effective," Marketing Science, INFORMS, vol. 26(4), pages 514-531, 07-08.
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    Cited by:

    1. Mafalda Pinto Coelho & Francisco Cesário & Ana Sabino & Ana Moreira, 2022. "Pro-Environmental Messages in Job Advertisements and the Intentions to Apply—The Mediating Role of Organizational Attractiveness," Sustainability, MDPI, vol. 14(5), pages 1-11, March.

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