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The Current Profile Of Romanian Hotel Industry: Does It Enhance The Attractiveness Of Romania As A Tourist Destination?

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  • CORNELIA POP

    (Department of Business, Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The lodging industry can be considered the core of tourism industry within a destination. Tourism development within a destination is interlinked with an adequate supply of accommodation facilities tailored to tourist demands. The present paper investigates the current profile of Romanian hotel industry, the dominant sector of Romanian lodging industry, in order to relate it with the trends in tourist arrivals by internal destinations and by type of hotels. The international brand penetration rate and the concentration of hotels within hotel groups are also investigated, since these two factors can increase the visibility and the distinctive features of the Romanian hotel industry. The results of the present investigations indicate that Romanian hotel industry while supporting the destination does not have any special feature to enhance the attractiveness of Romania as a tourist destination due to important flaws in hotel developments.

Suggested Citation

  • Cornelia Pop, 2014. "The Current Profile Of Romanian Hotel Industry: Does It Enhance The Attractiveness Of Romania As A Tourist Destination?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2014_3_3_pop
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2014.pdf
    File Function: Revised version, 2014
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Liliana Popescu & Claudia Daniela Albă & Mirela Mazilu & Cristina Șoșea, 2023. "‘Should I Go or Should I Stay?’ Why Do Romanians Choose the Bulgarian Seaside for Their Summer Holiday?," Sustainability, MDPI, vol. 15(15), pages 1-18, July.
    2. Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. Cornelia Pop & Cristina Balint, 2018. "Romanian Urban Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    4. Cornelia POP & Monica-Maria COROS & Maria-Andrada GEORGESCU & Maria BONEA, 2018. "Romanian branded hotels: are they worth the effort?," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(4(617), W), pages 39-50, Winter.
    5. Fernanda A. Ferreira & Oana Ruxandra Bode & Rozalia Veronica Rus & Valentin Toader, 2018. "The Influence Of Hotel Attributes On Room Rates. The Case Of Bucharest," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.

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    More about this item

    Keywords

    hotel; profile; hotel groups; penetration rate; Romania;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L89 - Industrial Organization - - Industry Studies: Services - - - Other

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