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Analysis of crowdfunding business models: key advantages of crowdfunding platforms

Author

Listed:
  • V. Yu. Anikin

    (Omsk Humanitarian Academy, Omsk, Russian Federation)

  • O. Yu. Patlasov

    (Omsk Humanitarian Academy, Omsk, Russian Federation; Pushchino State Natural Science Institute, Pushchino, Russian Federation)

Abstract

Within the framework of this study, an analysis of various crowdfunding models, their differences, and identified the key advantages of each business model in attracting financing for small enterprises and startups. The complexity of the financing process is determined as exponential, the simplest form is crowdfunding of donations, and the most complex is equity financing (crowdinvesting). The study identifies and identifies the main advantages of attracting financing through crowdfunding platforms, compared with classical ways to attract funds: the availability and low cost of a source of capital attraction, assessment of market potential, consumer feedback, removal of geographical barriers to raising capital, and much more. In addition, based on the results of the study, a roadmap has been formed for the use of various sources of financing, as well as various business models of crowdfunding. The information base of the study consisted of information and analytical materials on the functioning of domestic and foreign capital markets, statistical data, regulatory legal acts of the Russian Federation, periodical press materials, Internet resources of Russian and foreign sources. The results obtained are of practical interest for the development of startups and small enterprises.

Suggested Citation

  • V. Yu. Anikin & O. Yu. Patlasov, 2022. "Analysis of crowdfunding business models: key advantages of crowdfunding platforms," Russian Journal of Social Sciences and Humanities, Omsk Humanitarian Academy, vol. 16(4), pages 177-187, December.
    • Handle: RePEc:aws:omskjl:v:16:y:2022:i:4:p:177-187
    DOI: 10.17238/issn1998-5320.2022.16.4.20
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    References listed on IDEAS

    as
    1. Tobias Regner, 2021. "Crowdfunding a monthly income: an analysis of the membership platform Patreon," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(1), pages 133-142, March.
    2. Kefan Xie & Zimei Liu & Long Chen & Weiyong Zhang & Sishi Liu & Sohail S. Chaudhry, 2019. "Success factors and complex dynamics of crowdfunding: An empirical research on Taobao platform in China," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(2), pages 187-199, June.
    3. V. M. Pargachevskaya & Y. K. Parshina & E. A. Troyan & V. D. Pushkareva, 2019. "Crowdfunding as a Tool for Financing: A Review of Theoretical Approaches," Springer Proceedings in Business and Economics, in: Mikhail Kaz & Tatiana Ilina & Gennady A. Medvedev (ed.), Global Economics and Management: Transition to Economy 4.0, chapter 0, pages 141-154, Springer.
    4. Anikin V. Yu. & Patlasov O. Yu., 2022. "Alternative sources of capital attraction: crowdfunding and crowdinvesting startups," Russian Journal of Social Sciences and Humanities, Omsk Humanitarian Academy, vol. 16(1), pages 206-218, March.
    5. Alexa Böckel & Jacob Hörisch & Isabell Tenner, 2021. "A systematic literature review of crowdfunding and sustainability: highlighting what really matters," Management Review Quarterly, Springer, vol. 71(2), pages 433-453, April.
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