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Relationship Between Cultural/Artistic Events Visitation And Other Activity-Based Tourism Segments

Author

Listed:
  • Ana Tezak

    (Institute of Agriculture and Tourism, Department of Tourism , Porec, Croatia)

  • Darko Saftic

    (Institute of Agriculture and Tourism, Department of Tourism , Porec, Croatia)

  • Zdravko Sergo

    (Institute of Agriculture and Tourism, Department of Tourism , Porec, Croatia)

Abstract

Due to different changes in tourist behaviour, tourists are becoming more interested in specific forms of tourism. Specific forms of tourism are characterised by emphasized individuality in satisfying tourists’ needs and desires. One of these specific forms of tourism is event tourism. The aim of this research is to determine the relationship between cultural/artistic events visitation and other activity-based tourism segments. Data was collected from July, through September 2008 as a part of a research on tourists’ preferences for different kinds of activity-based segments. By employing logistic regression in the process of data analysis, relationship between a cultural/artistic events visitation and interest in other activity-based tourism segments was determined, so a profile of tourists interested in cultural/artistic events was created.

Suggested Citation

  • Ana Tezak & Darko Saftic & Zdravko Sergo, 2011. "Relationship Between Cultural/Artistic Events Visitation And Other Activity-Based Tourism Segments," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 20(1), pages 121-135, june.
    • Handle: RePEc:avo:emipdu:v:20:y:2011:i:1:p:121-135
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    File URL: https://hrcak.srce.hr/clanak/103921
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    References listed on IDEAS

    as
    1. Trevor Mules & Bill Faulkner, 1996. "An economic perspective on special events," Tourism Economics, , vol. 2(2), pages 107-117, June.
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    More about this item

    Keywords

    cultural/artistic events visitation; activity-based tourism segments; logistic regression; profile of tourists; Istria County;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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