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Research Framework for the Impact of Innovative Mindset, Innovative Behaviour, and Innovation Performance on Competitive Advantage: An Application for Halal Smes Owner-Manager

Author

Listed:
  • Mohd Nur Ruzainy Alwi*

    (Department of Management and Human Resource, College of Business Management and Accounting, Universiti Tenaga Nasional, 26700, Muadzam Shah, Pahang, Malaysia)

  • Amar Hisham Jaaffar

    (Department of Management and Human Resource, College of Business Management and Accounting, Universiti Tenaga Nasional, 26700, Muadzam Shah, Pahang, Malaysia)

  • Nur Amira Yahya

    (Department of Management and Human Resource, College of Business Management and Accounting, Universiti Tenaga Nasional, 26700, Muadzam Shah, Pahang, Malaysia)

  • Nurnazurah Azami

    (Department of Management and Human Resource, College of Business Management and Accounting, Universiti Tenaga Nasional, 26700, Muadzam Shah, Pahang, Malaysia)

Abstract

The purpose of this paper is to provide a more realistic competitive advantage concept in order to investigate the impact of an innovative mindset, behaviour and performance on Halal SME’s competitive advantage in the context of a challenging worldwide Halal’s market. This study uses an constant methodology by outlining, analysing, arranging, and focusing the current state of the literature and proposes a research framework which assist in overcoming the restraints encountered in previous empirical research. The use of an innovative mindset and behaviour enables the researchers to provide a great explanation of a innovative performance and its relationship to competitive advantage. This study seeks to contribute to the practice of competitiveness of Halal SMEs area of research. Specifically, this study emphasises that Halal SMEs owner-managers should have innovative mindsets that can stimulate innovative behaviour and which can be translated into innovation performance and subsequently competitive advantage.

Suggested Citation

  • Mohd Nur Ruzainy Alwi* & Amar Hisham Jaaffar & Nur Amira Yahya & Nurnazurah Azami, 2018. "Research Framework for the Impact of Innovative Mindset, Innovative Behaviour, and Innovation Performance on Competitive Advantage: An Application for Halal Smes Owner-Manager," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 718-723:2.
    • Handle: RePEc:arp:tjssrr:2018:p:718-723
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    References listed on IDEAS

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