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'Eat for Health': A supermarket intervention for nutrition and cancer risk reduction

Author

Listed:
  • Rodgers, A.B.
  • Kessler, L.G.
  • Portnoy, B.
  • Potosky, A.L.
  • Patterson, B.
  • Tenney, J.
  • Thompson, F.E.
  • Krebs-Smith, S.M.
  • Breen, N.
  • Mathews, O.
  • Kahle, L.L.

Abstract

Objectives. The results of an evaluation of 'Eat for Health,' a supermarket nutrition intervention, are presented. The study tested whether such a program could be successfully carried out and whether it could effect changes in knowledge, attitudes, and food purchasing behavior in line with nutrition and cancer risk reduction guidelines. Methods. The evaluation consisted of an in-store monitoring element, an in-store and telephone consumer survey, and an analysis of sales data on selected foods. A matched- pair design, using a total of 40 stores in the intervention and comparison groups, was used. Results. The intervention was successfully implemented and had limited success in changing some food purchasing behaviors. There appeared to be no effect on knowledge and attitudes except for increased awareness of a link between diet and cancer and of the program itself. Conclusions. Despite the intervention's success, limitations of the consumer survey and sales data analyses and the continuing diffusion of nutrition messages throughout society make it difficult to specify the impact of this program on consumer nutrition knowledge and behaviors.

Suggested Citation

  • Rodgers, A.B. & Kessler, L.G. & Portnoy, B. & Potosky, A.L. & Patterson, B. & Tenney, J. & Thompson, F.E. & Krebs-Smith, S.M. & Breen, N. & Mathews, O. & Kahle, L.L., 1994. "'Eat for Health': A supermarket intervention for nutrition and cancer risk reduction," American Journal of Public Health, American Public Health Association, vol. 84(1), pages 72-76.
    • Handle: RePEc:aph:ajpbhl:1994:84:1:72-76_9
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    Cited by:

    1. Nayga Jr., Rodolfo M. & Capps Jr., Oral, 1999. "US consumers' perceptions of the importance of following the US dietary guidelines," Food Policy, Elsevier, vol. 24(5), pages 553-564, October.
    2. Paul M. Patterson & Hans Olofsson & Timothy J. Richards & Sharon Sass, 1999. "An empirical analysis of state agricultural product promotions: A case study on Arizona Grown," Agribusiness, John Wiley & Sons, Ltd., vol. 15(2), pages 179-196.
    3. Vivian Hoffmann & Christine M. Moser & Timothy J. Herrman, 2021. "Demand for Aflatoxin‐Safe Maize in Kenya: Dynamic Response to Price and Advertising," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(1), pages 275-295, January.
    4. Nayga, Rodolfo M., Jr., 1996. "Determinants Of Consumers' Use Of Nutritional Information On Food Packages," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(2), pages 1-10, December.
    5. Grandi, Benedetta & Burt, Steve & Cardinali, Maria Grazia, 2021. "Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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