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Strategies of Green Marketing as tool of Competitive Advantage

Author

Listed:
  • Arslan Afzal Ansari

    (National College of Business Administration & Economics, Lahore)

  • Muhammad Waqas Ameer

    (National College of Business Administration & Economics, Bahawalpur)

  • Lubna Tabbassum

    (Allied Bank Ltd., Pakistan)

Abstract

This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

Suggested Citation

  • Arslan Afzal Ansari & Muhammad Waqas Ameer & Lubna Tabbassum, 2019. "Strategies of Green Marketing as tool of Competitive Advantage," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 7(2), pages :257-265, June.
    • Handle: RePEc:ani:ipjhss:v:7:y:2019:i:2:p:257-265
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    References listed on IDEAS

    as
    1. Robert D. Klassen & Curtis P. McLaughlin, 1996. "The Impact of Environmental Management on Firm Performance," Management Science, INFORMS, vol. 42(8), pages 1199-1214, August.
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    Keywords

    Green marketing; Competitive advantage;

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