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A Study on Performance of Life Micro Insurance in Mysore City

Author

Listed:
  • Mrs. Amrutha Varshini V

    (DOS in Commerce, Manasagangotri,University of Mysore, Karnataka, India.)

  • Prof. B.H.Suresh

    (Dean, Faculty of Commerce and Management, Manasagangotri, University of Mysore, Karnataka, India.)

Abstract

Micro insurance is a relatively recent phenomenon. The spread of micro insurance is very limited. In the recent past, there has been a growing interest in micro insurance in emerging markets as a tool for financial inclusion and poverty alleviation. From last few years micro insurance is promoted as an important financial service for low income people in developing countries offering protection in the event of death, illness or natural catastrophes. Micro insurance is distinguished from other types of insurance by virtue of its low premiums, focus of risk protection, easy understandability and affordability to lower income population. Generally, life insurance is the most prevalent type of insurance in the micro insurance business because it is simple and easier to provide than any other type of insurance. In addition, life micro insurance is typically one of the most demanded forms of coverage. Against this backdrop, the present study aims at analyzing performance of life micro insurance product namely Janashree Bima Yojana provided by Life Insurance Corporation of India. The study finds positive influence of life micro insurance on policy holders.

Suggested Citation

  • Mrs. Amrutha Varshini V & Prof. B.H.Suresh, 2013. "A Study on Performance of Life Micro Insurance in Mysore City," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 4(3), pages 40-45, September.
    • Handle: RePEc:aii:ijcmss:v:4:y:2013:i:3:p:40-45
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    References listed on IDEAS

    as
    1. Giesbert, Lena & Steiner, Susan, 2011. "Perceptions of (Micro)Insurance in Southern Ghana: The Role of Information and Peer Effects," GIGA Working Papers 183, GIGA German Institute of Global and Area Studies.
    2. Christian Biener & Martin Eling, 2011. "The Performance of Microinsurance Programs: A Data Envelopment Analysis," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 78(1), pages 83-115, March.
    3. Lena Giesbert & Susan Steiner & Mirko Bendig, 2011. "Participation in Micro Life Insurance and the Use of Other Financial Services in Ghana," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 78(1), pages 7-35, March.
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    Cited by:

    1. Fauzilah Salleh & Puspa Liza Binti Ghazali & Ahmad Syukri Yazid & Wan Norhayate Wan Daud & Roslida Abdul Razak, 2018. "Developing of Micro Health Takaful of Affordable Monthly Payment for Poor Community in Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 8(12), pages 1219-1227, December.

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