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Verifying Credence Attributes in Livestock Production


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  • Olynk, Nicole J.
  • Tonsor, Glynn T.
  • Wolf, Christopher A.


Livestock producers can respond to increasing consumer demand for certain production process attributes by providing verifiable information on the practices used. Consumer willingness to pay data were used to inform producer decision-making regarding selection of verification entities for four key production process attributes in the production of pork chops and milk. The potential for informing farm-level decision-making with information about consumer demand for product and production process attributes exists beyond the two products assessed as example cases in this analysis.

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Bibliographic Info

Article provided by Southern Agricultural Economics Association in its journal Journal of Agricultural and Applied Economics.

Volume (Year): 42 (2010)
Issue (Month): 03 (August)

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Handle: RePEc:ags:joaaec:92578

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Related research

Keywords: Key Words: animal welfare; certification; credence attribute; producer decision support; response to consumer demand; verification; willingness to pay; Consumer/Household Economics; Demand and Price Analysis; Livestock Production/Industries; Production Economics; Q11; Q12; Q19;

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Cited by:
  1. Ortega, David L. & Wang, H. Holly & Widmar, Nicole J. Olynk & Wu, Laping, 2013. "Chinese Producer Behavior: Aquaculture Farmers in Southern China," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150520, Agricultural and Applied Economics Association.


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