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Consumers’ Preferences for Citrus Fiber-Added Ground Beef

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  • Gedikoglu, Haluk
  • Gedikoglu, Ayca
  • Clarke, Andrew D.

Abstract

Adding fiber to ground beef can increase the health benefits of consuming ground beef products and can provide new market opportunities for the beef industry. The current study analyzes the impact of consumers’ preferences for citrus fiber-added ground beef after offering consumers samples of 1%, 3%, and 5% citrus-added ground beef meatballs. The results of the current study show that there is a market for citrus fiber-added ground beef, but the price premium is not high. Current consumers of organic and grass-fed beef, and those who are concerned about the fat content of ground beef are the potential target customers for the sale of citrus fiber-added ground beef.

Suggested Citation

  • Gedikoglu, Haluk & Gedikoglu, Ayca & Clarke, Andrew D., 2016. "Consumers’ Preferences for Citrus Fiber-Added Ground Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), November.
    • Handle: RePEc:ags:jlofdr:249996
    DOI: 10.22004/ag.econ.249996
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    References listed on IDEAS

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    1. Yang, Shang-Ho & Woods, Timothy A., 2013. "Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143079, Southern Agricultural Economics Association.
    2. Wang, Xi & Curtis, Kynda R. & Moeltner, Klaus, 2011. "Modeling the Impact of New Information on Consumer Preferences for Specialty Meat Products," 2011 Conference (55th), February 8-11, 2011, Melbourne, Australia 100540, Australian Agricultural and Resource Economics Society.
    3. Gedikoglu, Haluk & Parcell, Joe L., 2014. "Variation of Consumer Preferences Between Domestic and Imported Food: The Case of Artisan Cheese," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-21, July.
    4. Gao, Zhifeng & Schroeder, Ted C., 2007. "Effects Of Additional Quality Attributes On Consumer Willingness-To-Pay For Food Labels," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9900, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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