U.S. Consumer Demand for Organic Fluid Milk by Fat Content
AbstractThis study examined consumer demand for organic fluid milk in the current maturing organic market using a nationwide weekly retail scanner data set. An Almost Ideal Demand System in which both organic milk and conventional milk were further decomposed into products with different fat content was estimated. The demand for organic milk was shown to be price elastic. The results also revealed substitutions between organic milk and conventional milk products differing in fat content. The substitution pattern was asymmetric and there was greater movement toward organic milk than back toward conventional milk for the same relative change in price.
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Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 43 (2012)
Issue (Month): 1 (March)
Demand; organic milk; fat content; elasticity; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries;
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