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The Revenue Risk Of Value-Based Pricing For Fed Cattle: A Simulation Of Grid Vs. Average Pricing

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  • Anderson, John D.
  • Zeuli, Kimberly A.

Abstract

The reluctance to adopt value-based pricing stems from a fundamental problem created by the system: increased revenue uncertainty and variability. The literature suggests that inconsistent carcass characteristics cause revenue variability under grid pricing. The possibility that the grid pricing structure, regardless of cattle quality variations, also causes revenue variability has been recognized but not fully analyzed. This study quantifies the impact of grid variability over time, pen quality differentials, and quality grade price discounts on average revenue per head for a pen of fed cattle. Grid pricing revenue results are compared to average pricing results.

Suggested Citation

  • Anderson, John D. & Zeuli, Kimberly A., 2001. "The Revenue Risk Of Value-Based Pricing For Fed Cattle: A Simulation Of Grid Vs. Average Pricing," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(3), pages 1-12.
    • Handle: RePEc:ags:ifaamr:34261
    DOI: 10.22004/ag.econ.34261
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    References listed on IDEAS

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    1. Fausti, Scott W. & Qasmi, Bashir A., 1999. "Grid Pricing Versus Average Pricing For Fed Cattle: An Empirical Analysis," Economics Staff Papers 32029, South Dakota State University, Department of Economics.
    2. Ted C. Schroeder & Clement E. Ward & James R. Mintert & Derrell S. Peel, 1998. "Value-Based Pricing of Fed Cattle: Challenges and Research Agenda," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 20(1), pages 125-134.
    3. Fausti, Scott W. & Feuz, Dillon M. & Wagner, John J., 1998. "Value Based Marketing For Fed Cattle: A Discussion Of The Issues," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 1(1), pages 1-18.
    4. Feuz, Dillon M., 1999. "Market Signals In Value Based Pricing Premiums And Discounts," 1999 Annual Meeting, July 11-14, 1999, Fargo, ND 35739, Western Agricultural Economics Association.
    5. Ward, Clement E. & Feuz, Dillon M. & Schroeder, Ted C., 1999. "Formula Pricing and Grid Pricing Fed Cattle: Implications for Price Discovery and Variability," Staff Papers 232528, Virginia Polytechnic Institute and State University, Department of Agricultural and Applied Economics.
    6. Feuz, Dillon M., 1999. "Market Signals In Value-Based Pricing Premiums And Discounts," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(2), pages 1-15, December.
    7. Fausti, Scott W. & Qasmi, Bashir A., 1999. "Grid Pricing Versus Average Pricing For Slaughter Cattle: An Empirical Analysis," 1999 Annual Meeting, July 11-14, 1999, Fargo, ND 35703, Western Agricultural Economics Association.
    8. Dillon M. Feuz & Scott W. Fausti & John J. Wagner, 1993. "Analysis of the efficiency of four marketing methods for slaughter cattle," Agribusiness, John Wiley & Sons, Ltd., vol. 9(5), pages 453-463.
    9. Unknown, 1997. "Price Discovery in Concentrated Livestock Markets: Issues, Answers, Future Directions," Research Institute on Livestock Pricing 232724, Virginia Polytechnic Institute and State University, Department of Agricultural and Applied Economics.
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    Citations

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    Cited by:

    1. Ward, Clement E., 2005. "Supply Effects on Price Discovery and Pricing Choice for Fed Cattle," 2005 Conference, April 18-19, 2005, St. Louis, Missouri 19034, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    2. Johnson, Heather C. & Ward, Clement E., 2006. "Impact of Beef Quality on Market Signals Transmitted by Grid Pricing," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(1), pages 1-14, April.
    3. Fausti, Scott W. & Wang, Gerald & Diersen, Matthew A. & Qasmi, Bashir A., 2012. "Pricing Fed Cattle on a Grid: An Analysis of the Incentive Mechanism over Time," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119670, Southern Agricultural Economics Association.
    4. Anderson, David P. & Outlaw, Joe L. & Bryant, Henry L. & Richardson, James W. & Ernstes, David P. & Raulston, J. Marc & Welch, J. Mark & Knapek, George M. & Herbst, Brian K. & Allison, Marc S., 2008. "The Effects of Ethanol on Texas Food and Feed," Research Reports 257898, Texas A&M University, Agricultural and Food Policy Center.
    5. Ward, Clement E., 2005. "Factors Influencing the Extent of Grid Pricing of Fed Cattle," 2005 Conference, April 18-19, 2005, St. Louis, Missouri 19035, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    6. Thompson, Nathanael M. & DeVuyst, Eric A. & Brorsen, B. Wade & Lusk, Jayson L., 2016. "Using Genetic Testing to Improve Fed Cattle Marketing Decisions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 41(2), May.
    7. Reagan, Tyler J. & Anderson, David P. & Ishdorj, Ariun, 2016. "An Economic Analysis of the Price Discount for Over Thirty Months of Age Cattle," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229754, Southern Agricultural Economics Association.
    8. Steiner, Bodo E., 2007. "Formal beef alliances and alignment challenges: issues in contracting, pricing and quality," Project Report Series 7709, University of Alberta, Department of Resource Economics and Environmental Sociology.
    9. Scott W. Fausti & Zhiguang Wang & Bashir A. Qasmi & Matthew A. Diersen, 2014. "Risk and marketing behavior: pricing fed cattle on a grid," Agricultural Economics, International Association of Agricultural Economists, vol. 45(5), pages 601-612, September.
    10. Hogan, Robert J., Jr. & Carlberg, Jared G. & Ward, Clement E. & Peel, Derrell S., 2012. "Factors Affecting Quality Grade Discounts for Fed Cattle," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119814, Southern Agricultural Economics Association.
    11. Fausti, Scott W. & Diersen, Matthew A. & Qasmi, Bashir A. & Li, Jing, 2010. "Value-Based Marketing: A Dsicussion of Issues and Trends in the Slaughter Cattle Market," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 27(1-2), pages 1-22.
    12. Ward, Clement E. & Carlberg, Jared G. & Brocklebank, Andrea, 2007. "Comparing Canadian and U.S. Cattle Feeding Pricing Practices and Perceptions of Pricing Issues," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 8, pages 1-12, December.
    13. Fausti, Scott W. & Qasmi, Bashir A. & Diersen, Matthew A., 2008. "Grid Marketing and Beef Carcass Quality: A Discussion of Issues and Trends," Economics Staff Papers 37149, South Dakota State University, Department of Economics.
    14. Fausti, Scott & Diersen, Matthew & Qasmi, Bashir & Adamson, Bill, 2015. "The Influence of Market Power and Market Trends on Grid Market Signals," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 40(1), pages 1-12.
    15. Anderson, David & Anderson, John D. & Sawyer, Jason, 2008. "Impact of the Ethanol Boom on Livestock and Dairy Industries: What Are They Going to Eat?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 40(2), pages 573-579, August.
    16. Fausti, Scott W. & Qasmi, Bashir A. & Li, Jing, 2010. "Grid Pricing: An Empirical Investigation of Market Signal Clarity," Economics Staff Papers 93253, South Dakota State University, Department of Economics.
    17. Link, David J. & Almas, Lal K. & Brown, Michael S. & Lawrence, Ty E., 2011. "The Beneficial Impact of Sorting Heavy Cattle at Re-Implant," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98732, Southern Agricultural Economics Association.
    18. Ardian Harri & John Michael Riley & John D. Anderson & Keith H. Coble, 2009. "Managing economic risk in value‐based marketing of fed cattle," Agricultural Economics, International Association of Agricultural Economists, vol. 40(3), pages 295-306, May.
    19. Hildebrand, Kayla & Chung, Chinjin, 2023. "Selectivity Bias and Cattle Price in the Cattle Procurement Market," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 48(3), September.
    20. Fausti, Scott W. & Qasmi, Bashir A. & Diersen, Matthew A & Adamson, Bill, 2014. "Grid Valuation of Beef Carcass Quality: Market Power and Market Trends," Economics Staff Papers 171423, South Dakota State University, Department of Economics.
    21. Fausti, Scott W. & Lange, Brent, 2011. "Uncertainty and Producer Fed Cattle Marketing Decisions: Theory and Evidence," Economics Staff Papers 102692, South Dakota State University, Department of Economics.

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