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A consumer behaviour approach to analyse the sustainability of food purchasing

Author

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  • Martinez-Carrasco Martínez, Laura
  • Brugarolas Mollá-Bauzá, Margarita
  • Gascón Mora,Andrea

Abstract

In this study, a survey has been carried out to analyse the purchase choice regarding several packaging options of four basic foods (water, milk, bread and meat). We conducted a segmentation by age to analyse whether the purchasing behaviour changes depending on this variable, and whether it is related to environmental attitudes measured on the New Ecological Paradigm (NEP) scale and to recycling behaviour. Among the results we found that, although young people seem to be slightly more environmentally aware, this does not translate into more sustainable purchases.

Suggested Citation

  • Martinez-Carrasco Martínez, Laura & Brugarolas Mollá-Bauzá, Margarita & Gascón Mora,Andrea, 2020. "A consumer behaviour approach to analyse the sustainability of food purchasing," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 20(02), December.
    • Handle: RePEc:ags:earnsa:308412
    DOI: 10.22004/ag.econ.308412
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    References listed on IDEAS

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    1. Elisa Monnot & Fanny Reniou & Béatrice Parguel & Leila Elgaaied-Gambier, 2019. "“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?," Journal of Business Ethics, Springer, vol. 154(2), pages 355-370, January.
    2. Jeżewska-Zychowicz, Marzena & Jeznach, Maria, 2015. "Consumers’ Behaviours Related To Packaging And Their Attitudes Towards Environment," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 37(3).
    3. Joonas Rokka & Liisa Uusitalo, 2008. "Preference for green packaging in consumer product choices : Do consumers care?," Post-Print hal-02313351, HAL.
    4. Klaiman, Kimberly & Ortega, David L. & Garnache, Cloé, 2016. "Consumer preferences and demand for packaging material and recyclability," Resources, Conservation & Recycling, Elsevier, vol. 115(C), pages 1-8.
    5. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    6. Hans Ruediger Kaufmann & Mohammad Fateh Ali Khan Panni & Yianna Orphanidou, 2012. "Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 50-69, February.
    7. Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013. "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, vol. 88(C), pages 67-75.
    8. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    9. Caroline Orset & Nicolas Barret & Aurélien Lemaire, 2017. "How consumers of plastic water bottles are responding to environmental policies?," Post-Print hal-01500900, HAL.
    10. repec:dau:papers:123456789/14053 is not listed on IDEAS
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