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Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market

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  • Serrano-Arcos, M. Mar
  • Pérez-Mesa, Juan Carlos
  • Sánchez-Fernández, Raquel

Abstract

This research provides a conceptual framework to analyse the concept of ‘crisis’ and its multiple origins in the Spanish horticultural sector, the largest horticultural exporter in Europe. For this purpose, this study provides a typology of crises and a classification according to their nature, reasons, and temporary impact. Consequently, this research reviews and chronologically classifies the harmful campaigns that have originated several of those crises. Additionally, the impact on the perceived product-country image is analysed through an empirical research based on the results of a survey of consumers in several European countries.

Suggested Citation

  • Serrano-Arcos, M. Mar & Pérez-Mesa, Juan Carlos & Sánchez-Fernández, Raquel, 2018. "Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 18(01), June.
    • Handle: RePEc:ags:earnsa:275350
    DOI: 10.22004/ag.econ.275350
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    References listed on IDEAS

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    Cited by:

    1. Juan Carlos Pérez-Mesa & Lucía Aballay & Mª Serrano-Arcos & Raquel Sánchez-Fernández, 2020. "Analysis of Intermodal Transport Potentials for Vegetables Export from Southeast Spain," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    2. Jesús Hernández-Rubio & Juan C. Pérez-Mesa & Laura Piedra-Muñoz & Emilio Galdeano-Gómez, 2018. "Determinants of Food Safety Level in Fruit and Vegetable Wholesalers’ Supply Chain: Evidence from Spain and France," IJERPH, MDPI, vol. 15(10), pages 1-15, October.

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