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Reducing Consumption Of Food With High Level Of Fat, Sugar And/Or Salt Among Young Generation

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  • Szucs, Robert Sandor
  • Csapo, Zsolt
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    Abstract

    The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment. At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour – one every 9 minutes. Less than 10% of youth are of the belief of eating healthy and more then one third of youth don’t take care about healthy eating. The young generation can be especially influenced by use of well-known persons, prize games and free gifts. The idea of fat tax’s introduction could be an obvious proposal.

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    File URL: http://purl.umn.edu/91117
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    Bibliographic Info

    Article provided by AGRIMBA in its journal APSTRACT: Applied Studies in Agribusiness and Commerce.

    Volume (Year): 4 (2010)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:ags:apstra:91117

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    Web page: http://www.apstract.net/

    Related research

    Keywords: obesity; fat tax; marketing; child; unhealthy food; Food Consumption/Nutrition/Food Safety;

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    1. Eugene M. Lewit & Douglas Coate, 1981. "The Potential for Using Excise Taxes to Reduce Smoking," NBER Working Papers 0764, National Bureau of Economic Research, Inc.
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