IDEAS home Printed from https://ideas.repec.org/a/ags/agreko/245984.html
   My bibliography  Save this article

Arguments Supporting Kefir Marketing To The Low-Income Urban African Population In South Africa

Author

Listed:
  • van Wyk, J.
  • Britz, T.J.
  • Myburgh, A.S.

Abstract

Low-income urban African communities in South Africa constitute a market for low-cost products. Although urbanised, these communities’ traditional rural food consumption behaviour is often still present, and this includes large volumes of sour milk or Maas. The low-income urban African is, however, deprived of this product due to numerous factors, resulting in nutritional shortages in the diet. Therefore, the demand exists in low income urban African communities for a low-cost fermented milk product with high nutritional value that is safe to consume and that is comparable in taste to traditional Maas. Kefir, a fermented milk product of Russian origin, has the ability to satisfy these needs.

Suggested Citation

  • van Wyk, J. & Britz, T.J. & Myburgh, A.S., 2002. "Arguments Supporting Kefir Marketing To The Low-Income Urban African Population In South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 41(1).
    • Handle: RePEc:ags:agreko:245984
    DOI: 10.22004/ag.econ.245984
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/245984/files/41_1Van%20Wyk_%20Britz_%20Myburgh.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.245984?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Garrett, James L. & Ruel, Marie T., 1999. "Food and Nutrition in an Urbanizing World," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 14(4), pages 1-6.
    2. Myburgh, A. S., 1995. "Consumer Behaviour Of Newly Urbanised Low Income Communities On The Cape Flats," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 34(4), December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nkanikpo Ibok Ibok & Victoria Sunday Umana, 2013. "Behavioural Characteristics and the Marketing Implications of the Low Income Consumers," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(5), pages 73-78, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Midmore, D. J. & Jansen, H. G. P., 2003. "Supplying vegetables to Asian cities: is there a case for peri-urban production?," Food Policy, Elsevier, vol. 28(1), pages 13-27, February.
    2. Marie T. Ruel & James L. Garrett, 2004. "Features of Urban Food and Nutrition Security and Considerations for Successful Urban Programming," The Electronic Journal of Agricultural and Development Economics, Food and Agriculture Organization of the United Nations, vol. 1(2), pages 242-271.
    3. Mmakola, D.J. & Kirsten, Johann F. & Groenewald, Jan A., 1997. "Food Consumption Patterns In Two Communities," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 36(2), pages 1-10, June.
    4. Ryan, James G., 2002. "Agricultural Research and Poverty Alleviation: Some International Perspectives," Working Papers 118375, Australian Centre for International Agricultural Research.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:agreko:245984. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aeasaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.