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Friends doing business. An Explorative Longitudinal Case Study of Creativity and Innovation in an Italian Technology-Based Start-Up

Author

Listed:
  • Alessandra Tognazzo

    (University of Padova, Department of Economics and Management “Marco Fanno”)

  • Paola Angela Maria Mazzurana

    (Department of Economics and Statstcs, University of Udine)

Abstract

With a process perspectve based on a framework derived from several disciplines, we theoretcally discuss how friendship dynamics in founding teams may affect a business. We develop a conceptual model that considers the different nature of exchanges in business and friendship, which may serve as a useful startng base for future investgaton (in the Appendix we report some measures of friendship). We then examine an exemplary case. We focus on group cohesiveness (a proxy for friendship), decision-making, and organizaton of an Italian technology-based frm’s founding team over tme and explore the process of generatng creatve ideas and implementng innovaton. Our speculatve fndings show that chaos does not necessarily favor creatvity and innovaton: while low group cohesiveness leads to disorganizaton because business norms prevail over friendship ones, high group cohesiveness creates structure in the organizaton that sustains the generaton of creatve outcomes by enhancing the role of friendship norms in decision-making. We explain this fnding in the light of the principle of reciprocity of exchanges.

Suggested Citation

  • Alessandra Tognazzo & Paola Angela Maria Mazzurana, 2017. "Friends doing business. An Explorative Longitudinal Case Study of Creativity and Innovation in an Italian Technology-Based Start-Up," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 13(2), pages 77-103.
    • Handle: RePEc:aae:journl:v:13:y:2017:i:2:p:77-103
    DOI: 10.7341/20171324
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    References listed on IDEAS

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    Cited by:

    1. Emilio Camarena-Gil & Carlos Garrigues & Francisco Puig, 2020. "Innovating in the textile industry: An uncoordinated dance between firms and their territory?," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 16(3), pages 47-76.

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