IDEAS home Printed from https://ideas.repec.org/p/eoh/nimpul/nimpul-001.html

Weihnachten und Werte

Author

Listed:
  • Tobias Biro

    (Nürnberg Institut für Marktentscheidungen)

  • Andreas Neus

    (Nürnberg Institut für Marktentscheidungen)

Abstract

Weihnachten ist das Fest der Nächstenliebe und der Besinnung auf Werte. In diesem Jahr allerdings findet das Fest in einer Ausnahmesituation statt: Krieg, Inflation und Unsicherheit machen es vielen schwer, in Weihnachtsstimmung zu kommen. Wie gehen die Deutschen mit dieser ambivalenten Situation um? Oder, um es konkret zu machen: Wie gehen Werte beim Weihnachtskonsum zusammen mit sinkender Kaufkraft und großer Unsicherheit? Welche Unterschiede gibt es bei der Werteorientierung? Welche Werte sind Konsument-innen und Konsumenten bei ihren Kaufentscheidungen im Vergleich wichtiger und welche weniger wichtig?

Suggested Citation

Handle: RePEc:eoh:nimpul:nimpul-001
as

Download full text from publisher

File URL: https://www.nim.org/fileadmin/PUBLIC/3_NIM_Publikationen/NIM-Studien/221222_Befragung_Weihnachten_und_Werte_Foliendeck_NIM_fin.pdf
File Function: Main text
Download Restriction: no
---><---

More about this item

Keywords

;
;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eoh:nimpul:nimpul-001. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Nürnberg Institut für Marktentscheidungen e.V. (email available below). General contact details of provider: https://www.nim.org/ .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.