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“AI Implementation Journey†of SMEs in Germany — 10 Main Obstacles

Author

Listed:
  • Heiko Ströbele

    (Controlling, University of Applied Sciences Albstadt-Sigmaringen, Sigmaringen, Germany)

  • Andreas Schwenzl

    (International Finance Controller, Huber SE, Berching, Germany)

  • Maximilian Wolf

    (Corporate Management and Human Resources, University of Applied Sciences Albstadt-Sigmaringen, Sigmaringen, Germany)

Abstract

Small and medium-sized enterprises (SMEs) are significantly less likely to use artificial intelligence (AI) technologies than large companies. However, company size has little to no influence on companies’ acceptance of AI technologies. There must therefore be barriers and obstacles that specifically prevent SMEs from using such tools. This study identifies and structures the “10 main obstacles†in the form of an “SME implementation journey†based on the current state of research and derives recommendations for action.

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Handle: RePEc:bdz:arasoc:v:4:y:2025:i:7:p:59-64
DOI: 10.63593/AS.2709-9830.2025.08.005
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