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Report NEP-MKT-2026-10-19
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Virginie Lavoye & Olivia Petit & Anssi Tarkiainen & Jenni Sipilä, 2025, "Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow," Post-Print, HAL, number hal-05732303, Jul, DOI: 10.1016/j.jbusres.2025.115403.
- Kypros Zantis, 2026, "Brand Equity Moderates the Effect of Loneliness on Trust and Purchase Intentions in Conversational AI," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr369, Sep, DOI: https://doi.org/10.35609/jmmr.2026..