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Report NEP-MKT-2026-10-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Vujinović, Sofija & Lazarević, Marija, 2025, "Artificial Intelligence in Marketing: Trends, Opportunities and Challenges," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 343411.
- Mahmić Muhić, Nermana & Šakić, Šeherzada, 2025, "The Role of Online Reviews in Making Decisions About Installing Mobile Apps for Purchase," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 343416.