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Report NEP-MKT-2026-08-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Galvin Kuan Sian Lee, 2025, "Social Media Strategies for Luxury Brands: Navigating Brand Equity, Consumer Engagement, and Digital Challenges," Post-Print, HAL, number hal-05609047, Oct, DOI: 10.11594/ijmaber.06.10.02.