Printed from https://ideas.repec.org/n/nep-mkt/2026-07-27.html
Report NEP-MKT-2026-07-27
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Galvin Kuan Sian Lee, 2026, "Impact of Social Media Influencer Marketing on Consumer Behaviour: A Review of Source Credibility Theory," Post-Print, HAL, number hal-05609041, Mar, DOI: 10.51137/wrp.ijrcr.639.