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Report NEP-MKT-2026-06-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ahmad, Saba, 2026, "From Digital Signals to Consumer Well-Being and Brand Outcomes: An Integrative Framework of Contemporary Marketing Research," MPRA Paper, University Library of Munich, Germany, number 129045, Apr.