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Report NEP-MKT-2026-04-20
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Carole Charbonnel, 2026, "How marketing managers harness cocreation in order to regain power
[Comment les managers marketing utilisent la cocréation pour reprendre le pouvoir]," Post-Print, HAL, number hal-05582355, Mar, DOI: 10.64628/aak.yrdfv7f5f. - Markus Lill & Nastasia Gallitz & Lucas Stich & Martin Spann, 2026, "How Platform Endorsement Shapes Consumer Search and Choice in Online Retail," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 569, Apr.