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Report NEP-MKT-2026-04-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Florence Euzéby & Sarah Machat & Juliette Passebois-Ducros, 2025, "Why should nano influencers disclose when they are not sponsored? The impact of impartiality disclosure and influencer type on behavioral intentions," Post-Print, HAL, number hal-05577140, May, DOI: 10.1080/10696679.2025.2505849.
- Stephen L France & Nebojsa Davcik & Brett J Kazandjian, 2025, "Digital brand equity: The concept, antecedents, measurement, and future development," Post-Print, HAL, number hal-05568657, Apr, DOI: 10.1016/j.jbusres.2025.115273.