Report NEP-MKT-2026-04-06
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Se Yan & Han Zhong & Zemin & Zhong & Wenyu Zhou, 2026, "Shopping with a Platform AI Assistant: Who Adopts, When in the Journey, and What For," Papers, arXiv.org, number 2603.24947, Mar.
Printed from https://ideas.repec.org/n/nep-mkt/2026-04-06.html