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Report NEP-MKT-2026-03-02
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Stephan Ludwig & Peter J. Danaher & Xiaohao Yang & Yu-Ting Lin & Ehsan Abedin & Dhruv Grewal & Lan Du, 2026, "Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement," Papers, arXiv.org, number 2602.15312, Feb.
- Heiko Karle & Marcel Preuss & Markus Reisinger, 2026, "Selling on Recommender Platforms: Demand Boost Versus Customer Migration," CESifo Working Paper Series, CESifo, number 12465.