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Report NEP-MKT-2025-08-11
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Min Xiao & Paul Myers, 2025. "Following the herd: The influence of the bandwagon heuristic on e-commerce shoppers," Papers 2505.14861, arXiv.org.