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Report NEP-MKT-2025-06-30
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Weiyao Meng & John Harvey & James Goulding & Chris James Carter & Evgeniya Lukinova & Andrew Smith & Paul Frobisher & Mina Forrest & Georgiana Nica-Avram, 2025. "Large Language Models as 'Hidden Persuaders': Fake Product Reviews are Indistinguishable to Humans and Machines," Papers 2506.13313, arXiv.org.