Printed from https://ideas.repec.org/n/nep-mkt/2025-06-23.html
Report NEP-MKT-2025-06-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Mallidi, Sai Prabhas & Ramesh, Janga, 2025. "Artificial Intelligence in Marketing: A Comparative Analysis of Account-Based and Customer-Based Strategies," OSF Preprints ptqy5_v1, Center for Open Science.