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Report NEP-MKT-2025-06-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Mallidi, Sai Prabhas & Ramesh, Janga, 2025, "Artificial Intelligence in Marketing: A Comparative Analysis of Account-Based and Customer-Based Strategies," OSF Preprints, Center for Open Science, number ptqy5_v1, May, DOI: 10.31219/osf.io/ptqy5_v1.