Report NEP-MKT-2025-05-26
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Weege, Maria & Zweigle, Tanja, 2025, "AI in marketing education: Capabilities required of marketers today," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (April 2025), DOI: 10.56250/4049.
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