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Report NEP-MKT-2025-03-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Motta, Matt & Liu, Yuning & Yarnell, Amanda, 2023, "“Influencing the Influencers:” A Field Experimental Approach to Promoting Effective Mental Health Communication on TikTok," SocArXiv, Center for Open Science, number amzdb_v1, Oct, DOI: 10.31219/osf.io/amzdb_v1.
- Stäbler, Samuel & Haenlein, Michael, 2025, "The unheard voice of marketing research: Breaking through to news and social media," Other publications TiSEM, Tilburg University, School of Economics and Management, number fdfa81f3-38d2-441f-bc4e-a.