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Report NEP-MKT-2025-03-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ashish Ashok Uikey & Ruturaj Baber & Zericho R Marak, 2025, "Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users," Post-Print, HAL, number hal-04925852, Jan, DOI: 10.47263/JASEM.9(1)02.