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Report NEP-MKT-2025-01-27
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ashish Ashok Uikey & Ruturaj Baber, 2023, "Exploring the Factors that Foster Green Brand Loyalty: The Role of Green Transparency, Green Perceived Value, Green Brand Trust and Self-Brand Connection," Post-Print, HAL, number hal-04803874, Sep, DOI: 10.31620/JCCC.09.23/13.
- Anna Mardumyan & Iris Siret, 2023, "When review verification does more harm than good: How certified reviews determine customer–brand relationship quality," Post-Print, HAL, number hal-04739727, May, DOI: 10.1016/j.jbusres.2023.113756.
- Jing Luan & Raffaele Filieri & Jie Xiao & Yue Sun, 2023, "Consumer–brand relationships and social distance: A construal level theory perspective," Post-Print, HAL, number hal-04779128, Apr, DOI: 10.1002/mar.21818.