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Report NEP-MKT-2024-12-23
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Teona Tavdishvili & Ekaterine Maglakelidze, 0000, "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716442.
- Nane Davtyan, 2024, "AI in Consumer Behavior Analysis and Digital Marketing: A Strategic Approach," SBS Swiss Business School Research Conference (SBS-RC), SBS Swiss Business School, number 005, Oct.