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Report NEP-MKT-2024-12-09
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Hofstetter, Reto & Lanz, Andreas & Sahni, Navdeep S., 2024. "Contract Design in Influencer Marketing," Research Papers 4184, Stanford University, Graduate School of Business.