Report NEP-MKT-2024-09-16

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Mathieu Béal & Charlotte Lécuyer & Ivan Guitart, 2025, "Humor in Online Brand-to-brand Dialogues : Unveiling the Difference between Top Dog and Underdog Brands," Post-Print, HAL, number hal-04666015, May, DOI: 10.1177/10949968241266828.
• Dianna R. Amasino & Suzanne Oosterwijk & Nicolette J. Sullivan & Joël van der Weele, 2024, "Seeking or ignoring ethical certifications in consumer choice," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 24-029/I, May.

Report NEP-MKT-2024-09-16

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report: