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Report NEP-MKT-2024-07-29
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Johannes Johnen & Robin Ng, 2024, "Harvesting Ratings," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2024_509v2, Feb, revised Jul 2024.
- Agnès Helme-Guizon, 2024, "Harnessing Online Research Communities for Co-creation in Social Marketing
[Bénéficier des atouts des communautés de recherche en ligne pour la cocréation dans le marketing social]," Post-Print, HAL, number hal-04615939, Jun, DOI: 10.1177/15245004241264052.