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Report NEP-MKT-2024-05-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Ologunebi, John & Taiwo, Ebenezer, 2024, "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper, University Library of Munich, Germany, number 120595, Apr.
- Adam, Martin & Roethke, Konstantin & Benlian, Alexander, 2024, "Gamblified digital product offerings: an experimental study of loot box menu designs," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 144177, Mar, DOI: 10.1007/s12525-021-00477-0.