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Report NEP-MKT-2024-04-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Janßen, Rebecca & Ribar, Matthew K., 2023, "In vi(vi)no veritas? Expertise, review accuracy and reputation inflation," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 23-075.
- Jean-François Lemoine & Maria Mercanti-Guérin, 2024, "Expert opinions: Is digital still an effective communication tool for advertisers? Myths and realities," Post-Print, HAL, number hal-04471680, Feb.
- Iswanto, Dedy & Handriana, Tanti & Nazwin, Asfarony Hendra & Sangadji, Suwandi S., 2024, "Influencers in Tourism Digital Marketing: A Comprehensive Literature Review," OSF Preprints, Center for Open Science, number m97kd, Feb, DOI: 10.31219/osf.io/m97kd.
- Nguyen Thanh Luan, 2024, "Do Consumers Shop in Tiktok? The TAM Perspective," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 285117.