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Report NEP-MKT-2024-01-29
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Erfan Mohammadi & MohammadMahdi Barzegar & Mahdi Nohekhan, 2023, "The Green Advantage: Analyzing the Effects of Eco-Friendly Marketing on Consumer Loyalty," Papers, arXiv.org, number 2312.16698, Dec.